Heidelberg Digital Unit wins the “Digital Lab Award 2019”
Yet another award for the HDU: in the July 2019 issue of the German business magazine CAPITAL, the digital arm of Heidelberger Druckmaschinen AG is granted the “Digital Lab Award 2019” in the category Innovation Scaling/Industry. In this issue, the German magazine, in cooperation with the consulting firm Infront Consulting & Management, lists 230 innovation laboratories of German companies and evaluates their performances in the categories: Discovery (identifying opportunities), Development (developing ideas to market maturity) and Scaling (rolling out innovation). The Heidelberg Digital Unit achieves top rankings in all three categories, receiving outstanding distinction in the area of “Innovation Scaling”. What convinced the jury in particular was the HDU’s capacity to rollout innovative business models such as the Subscription Model and the Heidelberg Assistant globally.
“In order to successfully bring innovations to the market, you need strong support from management, a common vision of the goals within the entire organization, and above all a team that drives new ideas forward with energy and courage,” emphasized Sonja Mechling, Managing Director of the HDU at the award ceremony.
A subsidiary of the Heidelberger Druckmaschinen AG, the HDU is based at the company’s headquarters and production site of Wiesloch-Walldorf. Operating as a corporate start-up with a modern workspace in a post-industrial set up, the HDU works in close cooperation with Heidelberg’s IT and software divisions. Subsidiaries in the USA, China and other asian countries have already been founded. The HDU bundles competencies in marketing, eCommerce and digital innovation under one roof. The unit started mid 2018 with 50 employees and is rapidly expanding in its three core lines of business. Its culture of corporate start-up and the exciting projects it offers have already attracted many digital natives who have chosen to start their professional careers there.
“We founded the Heidelberg Digital Unit to build the industry’s leading global digital ecosystem as a platform for our customers,” commented Chief Digital Officer Prof. Dr. Hermann. “This award is yet another proof that we are on the right track.”