2019 China Best Practice by Harvard Business Review
On Dec. 21st, 2019, Heidelberg China was selected by Harvard Business Review as one of the “2019 New Growth in China – Best Innovation Practice”.
Heidelberg, as the only representative from B2B manufacturing industry, accepted this award together with all the 20 famous brands including FAW-Volkswagen Audi, Tencent Video, iQIYI, Lenovo, Haier, Coca Cola China, etc.
During the “2019 New Growth Conference” held in Beijing, Harvard Business Review (HBR for short) revealed the winning list, which is based on appraisals of various practices towards company growth in terms of management, strategy, technology and marketing. Those cases they selected are most consistent with the pattern of value growth and have long-term growing potential.
Heidelberg China received this award from HBR in recognition of its digital transformation strategy and practices. The initial achievements and successful practices in 2019 during the implementation of digitization roadmap have earned great reputation for the company. It is a unique success story telling how to drive business growth through digitization in manufacturing industry.
Heidelberg China, with in-depth thoughts and practices in core areas of digital transformation, e.g. establishment of data assets, development of digitalized performance measuring process, architecture of omni-channel, e-commerce practice and application of social medias in business opportunity creation etc., have been highly praised by HBR committee. This enabled Heidelberg, a traditional manufacturing company, to win this special award together with the most active digital service providers and giants from consumer goods industry.
Official comments from HBR.
Reasons for Heidelberg winning the award: In 2019, HDU China was established. It is aimed to leverage the achievements of German Industry 4.0 as well as the digital environment in China, to further implement its global digital transformation strategy. In a series of practices in 2019, HDU China completed customer insights collection & analysis and customer touch points management through digital applications, integrating online and offline customer journey, improving customer coverage efficiently and effectively. In this way, it has become a successful model for driving business growth through digitization in B2B manufacturing industry.
Harvard Business Review (HBR): Founded in 1922, HBR is an iconic publication of Harvard Business School. Over the past 90 years, it has been committed to creating and disseminating the latest management ideas and methods to help business leaders constantly update their ideas and lead changes. So far, there are 11 different versions of HBR around the world.
In 2019, HBR raised the topic of “Long-term Growth of Value” and organized the “New Growth conference”. From the four business perspectives of “Strategy, Management, Technology & Marketing”, HBR summarized the path and method of value growth systematically and released two lists of “Innovation Pioneers” and “Innovation Practice”.