Born in

Start of our history.

We develop innovative digital sales, marketing & service solutions along the customer journey & create measurable results with a cross functional team and success driven external partners. We contribute to the operational excellence of all Heidelberg entities by offering a digital and state of the art ecosystem which is the benchmark in this field.


Innovation Week @Heidelberg – a truly global digital event

Innovation Week @Heidelberg – a truly global digital event

11. December 2020

Heidelberger has recently conducted its first global digital event, the Innovation week. I have asked Head of Marketing, Barnabas Szantho about the background and learnings to have a look behind the scenes.

HDU repeatedly honored with “Best Innovation Labs” award

HDU repeatedly honored with “Best Innovation Labs” award

26. June 2020

The Heidelberg Digital Unit once again wins the CAPITAL magazine's “Best Innovation Labs” award in the category “Innovation in Core Business – Segment Industry”. This year's survey by Infront Consulting & Management GmbH on the scaling of new business models and the response of DigiLabs Germany to the COVID-19 crisis honored the HDU as a corporate start-up of Heidelberger Druckmaschinen AG.

Heidelberg@drupa Podcast

Heidelberg@drupa Podcast

27. February 2020

It’s that time of the decade again. The biggest event of the industry is about to happen: drupa 2020 is coming. Are you looking forward to this year’s edition and wondering what it has in store for you? With our new Podcast we keep you up to date.


We do not shy away from any risk.

We rely on our entrepreneurship and make unexpected and disruptive decisions that bring us forward with the customer.


We are not deterred from realizing our goals and dreams. Through continuous striving and measuring we come to success.


We live digitally. We enjoy working with people who leave the office happy because everyone has been able to contribute it´s best and is proud to be part of it all.

Where we and our partners are.

  • Heidelberg (HQ)
  • Bangkok*
  • Shanghai*
  • Atlanta*

*The Digital Marketing and Sales Centers (DMSC) in Atlanta, Bangkok and Shanghai are part of the respective national subsidiaries of HDM. The HDU in Wiesloch supports these organisations (DMSC) in their implementation of measures within the scope of the SLA between HDM AG and the national subsidiaries.

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