Born in

Start of our history.

We develop innovative digital sales, marketing & service solutions along the customer journey & create measurable results with a cross functional team and success driven external partners. We contribute to the operational excellence of all Heidelberg entities by offering a digital and state of the art ecosystem which is the benchmark in this field.


What does “new work” mean at HDU?

What does “new work” mean at HDU?

10. March 2022

Jasmin Jaeckel and Dennis Rossmannek, two of HDUs expert have been appointed to lead the HDU “C-Force” as of April 2022. We sat down with them to discuss what C-Force does, and what “new work” means at the Heidelberg Digital Unit.

PAT Wins Pinnacle InterTech Award 2021

PAT Wins Pinnacle InterTech Award 2021

18. October 2021

Since 1978, the Pinnacle InterTech Awards have honored new technologies that experienced industry judges deem to be truly innovative and likely to have a significant impact on printing and graphic arts companies. The award is presented by the PRINTING United Alliance, an association of the printing and graphics industry in the USA. Among the 13 […]

Heidelberg Digital Unit one of Germany’s top digital labs for third time in succession

Heidelberg Digital Unit one of Germany’s top digital labs for third time in succession

24. June 2021

For the third time in succession, the Heidelberg Digital Unit (HDU) at Heidelberger Druckmaschinen AG (Heidelberg) is being honored with a Capital Award as one of Germany’s top digital labs in the “core-business-related innovation” category. “To be recognized as one of the best digital labs in Germany gives us great pleasure.  The fact that we […]


We do not shy away from any risk.

We rely on our entrepreneurship and make unexpected and disruptive decisions that bring us forward with the customer.


We are not deterred from realizing our goals and dreams. Through continuous striving and measuring we come to success.


We live digitally. We enjoy working with people who leave the office happy because everyone has been able to contribute it´s best and is proud to be part of it all.

Where we and our partners are.

  • Heidelberg (HQ)
  • Bangkok*
  • Shanghai*
  • Atlanta*

*The Digital Marketing and Sales Centers (DMSC) in Atlanta, Bangkok and Shanghai are part of the respective national subsidiaries of HDM. The HDU in Wiesloch supports these organisations (DMSC) in their implementation of measures within the scope of the SLA between HDM AG and the national subsidiaries.

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